01 the CHALLENGE
- No logo design
- No website
- No social media presence
- No marketing collateral
- No existing branding & marketing strategy
CleanSource is a newly established business this year which offers professional cleaning services to offices, condos and other commercial spaces.
Being a new company, they are in need of help on how they will present themselves as a brand and how they will reach out to their prospective clients.
The competition is fairly high at the moment and they do not know where to begin with.
02 the OBJECTIVE
Establish their brand by having a visually appealing logo and marketing collaterals
Increase Visitor Traffic nationwide in the Philippines, with additional emphasis on clients near the location
Increase number of inbound leads
Provide superior user experience
Wow Visitors & Potential Clients
Increase Brand & Company Awareness
Given the challenges above, we knew that CleanSource has to establish its brand through a visually appealing logo. They also need to improve their online presence via different platforms such as their own website and social media accounts. We also decided to couple it with strategic PPC campaigns and invest in SEO to get the best results in terms of brand visibility.
03 the solution
Creative Logo design
Website with modern and visually appealing design
Daily Social Media Posting - various post types such as project, product, holiday, testimonial for maximum engagement
On-site & Offsite Search Engine Optimization
Pay-Per-Click Marketing - Google & Facebook Ads with targeted demographics & budget
Fornightly Email Marketing Campaign
WEBSITE DESIGN & MAINTENANCE
A clean website with the full product range was created to allow customers to select their prefererred designs early on, reducing the amount of back and forth between Awards Central's sales team and the customer. On-site optimization was also implemented to boost SEO rankings.
PAY PER CLICK ADVERTISING
Given a specific budget, S & Y Digital Marketing completed an iterative study to maximize the ROI of the Pay-per-click marketing strategy. Utilising both Google Adwords and Facebook Ads, S & Y Digital Marketing was able to boost website visitors and customers by more than 100%.
social media management
S & Y curated content for CleanSource's social media accounts. The content ranges from previous project posts to cleaning and lifestyle tips to keep their audience engaged and informed.
In just a couple of months, quality leads for CleanSource drastically increased prompting them to expand their manpower to accommodate the increasing demand of their clients.
This undeniably shows the effect of the cohesive and strategic full blast campaign of S & Y team.
SEARCH ENGINE OPTIMIZATION
Understanding the client's product line was essential, so S & Y Digital Marketing created both on-site & off-site optimizations for over 100 keywords. Affiliate marketing was also integrated. Within 3 months, Awards Central's website was listed on high on Page 1 of Google within 4 months of website release.
EMAIL MARKETING CAMPAIGNS
Strategically targeting existing clients, leads generated through the website and other sources, S & Y produced engaging and interesting Email Marketing Blasts to over 10,000 high quality addresses, with a high open rate, low bounce rate and a high percentage of click-throughs.
04 the RESULTS
Highly Visited Website - one of the highest visited Awards website's in the Philippines
Page 1 Google rankings for a large number of keywords
Effective Lead Generation through: Website, Email Marketing, LinkedIn, Facebook, App, Youtube
Over 4,000 facebook followers with high engagement & daily posting
Over 800% increase in employee count due to increased sales
Opened 3 new branches in Paranaque, Cebu and Aklan
Email Marketing list of over 10,000 high quality addresses with a high open rate and low bounce rate
Year on Year Sales Growth in Philippines of over 2,000% in 2018 & 185% in 2019
The results speak for themselves, Awards Central Philippines was able to grow their closed sales, increased client base, number of inquiries, number of followers on Social Media and more. S & Y Digital Marketing continues to maintain all websites and social media to ensure high website rankings, high stakeholder engagement and keep up with the latest digital trends in the industry.