01 the CHALLENGE
Brand New Product Line with no track record
Remote Coordination was required with the client due to Lockdown in Manila
- Short Timescale as the demand for the product had spiked suddenly
With very unfortunate onset of Coronavirus in the Philippines in March 2020, the way businesses operated had to rapidly adapt to the new measures set by the government. One of the measures was that acrylic shields were implemented in staff-staff, staff-customer and customer-customer to reduce the possibility of transmission. Our client decided to venture into the production and distribution of such shields, however needed a quick solution to market the items as much as possible. S & Y Digital Marketing was selected to assist with this due to their responsive team.
02 the OBJECTIVE
Increase Visitor Traffic nationwide in the Philippines, with a special focus within Metro Manila
Increase number of inbound leads with a focus on retail businesses
Increase Brand & Company Awareness
Generate High Quality Marketing Collaterals
After understanding the brief of the product line and a comprehensive competitor study, S & Y proposed a tailored website, branding and social media marketing that generated audience perception that Proshield was a professional manufacturer and supplier of customized acrylic barriers.
03 the solution
Comprehensive Product Website with modern and visually appealing design
Lead Generation - scouring websites, public directories, relevant business associations and more
Daily Social Media Posting of product designs and clients
Pay-Per-Click Marketing - Google & Facebook Ads with targeted demographics & budget
Daily Email Marketing Campaign
WEBSITE DESIGN & MAINTENANCE
A clean website with the full product range was created to allow customers to select their prefererred designs early on, reducing the amount of back and forth between Awards Central's sales team and the customer. On-site optimization was also implemented to boost SEO rankings.
PAY PER CLICK ADVERTISING
Time was of the essence so S & Y Digital Marketing opted to propose the client's budget was focused towards Pay-per-click advertising on Facebook, Google and Instagram. instead of SEO. Keywords and Demographics were carefully customized and optimized for maximum results. A weekly review was conducted with the client to see how the campaigns could be improved.
3D PRODUCT ILLUSTRATIONS
Awards Central produced an Audio Video Presentation for a large event recognizing up and coming businesses. S & Y produced a stylish video with exciting transitions showcasing Corporate Giveaways Central's product line, capabilities and reputable client base.
Throughout a one year period, S & Y Digital Marketing worked with Corporate Giveaways Central to create a new website, increase visitors & improve website KPIs like bounce rate, time per visit, webpages opened per visit and more. Marketing Collaterals such as brochures, catalogues, email signatures were created.
By increasing the number of social media followers using Facebook ads, S & Y helped increase brand awareness throughout Metro Manila and also the rest of the Philippines.
A custom logo was created for the client, that was visually appealing but also sensitive of the pandemic.
EMAIL MARKETING CAMPAIGNS
With leads generated through the website and other sources, S & Y produced engaging and interesting Email Marketing Blasts to over 20,000 high quality addresses, with a high open rate, low bounce rate and a high percentage of click-throughs.
04 the RESULTS
Highly Visited Website - with over 3,000 monthly visitors nationwide in the Philippines
Effective Lead Generation through: Website, Email Marketing, LinkedIn, Facebook, App, Youtube
Over 1,000 facebook followers with high engagement & daily posting
Email Marketing list of over 20,000 high quality addresses with a high open rate and low bounce rates
Far exceeded sales targets in April, June, July 2020
The results speak for themselves, Proshield Philippines went from being a non-existent business in March to a highly profitable and successful revenue stream in a matter of weeks. S & Y Digital Marketing finished and launched the website within 2 days of the brief and the first customer was obtained within half a day of the website & PPC campaign going live.